Marketing your luxury home


While the idea of hotel stays and couch surfing with the family hasn’t completely gone away, the course of time has presented us with something new and exciting when it comes to vacation stay options. Luxury rental properties that can be booked quickly have become the latest trend sweeping the getaway scene worldwide. As someone who happens to own a prime piece of real estate, you might be wondering, “How can I get in on this new trend?” Here are a few things to keep in mind when it comes to renting out your main home or any number of vacation homes.


how to market a luxury home


How Do You Market A Palm Springs Luxury Home?

Renting out a personal villa, expansive cabin, condominium, or other types of Palm Springs luxury homes is truly a great way to allow others to experience the city just the way you do. Visitors can feel comfortable and avoid annoyances such as having a shared hallway with strangers and a small single room. Instead, they can feel right at home while simultaneously getting the most out of their time spent out and about.

Create a listing for your Palm Springs luxury home as a rental and advertise through social media. Ads with a firm call-to-action (CTA) button leading the user to rent will make the world of a difference compared to an advertisement in a magazine or newspaper. Utilize professionally shot photos and videos to make your online advertising come to life and stand out amongst the crowd. 

You may also want to consider reaching out to someone with experience in luxury real estate for advice. They just might turn you towards contacting a professional short-term property management company. A reputable management firm can assist with all of the small tasks and create a smooth transition to get your home available for rent quickly. A rental management company should be able to create ads, place your rental online, take any photos or videos needed, keep in contact with renters and other maintenance staff, and more.

All of these tips can also be used to answer the question, “How do you market a luxury apartment or How do I promote my villa?” 


making your rental stand out


How Do I Make My Vacation Rental Stand Out?

Get started by making sure you have the assets you need to showcase your home in the best light, literally! Set up a professional photography appointment and get an experienced photographer or videographer to take a variety of photos and live footage of your home at pristine times of the day. For example, your oceanside balcony may look stunning when the sun rises, but no one will know that unless they can see it themselves. Gorgeous photos and videos are sure to set your home apart from the rest.


amenities similar to hotel


Next, you can offer high-quality amenities similar to a hotel that makes it easier for potential guests to experience a true luxury vacation rental. Some amenities you should strongly consider include:

  • Cleaning service
  • Free Wifi and cable
  • Coffee or tea bar
  • Full use of the washer and dryer
  • Fresh linens and clean towels on hand
  • Fine toiletries and other personal care items
  • Personal chef

Providing first-class concierge services is a surefire way to elevate your listing and get people talking about your estate for years to come.


palm springs luxury rental management


The Bottom Line

Luxury rentals are in huge demand right now. Whether there’s a family looking for a seascape in a quiet town or a close group of friends eyeing a mountainside cabin, there is likely a need for your home on the renter’s market. According to iProperty Management, vacation rentals are expected to take over the hotel industry within the year. It may come as no surprise as well that most vacation renters are Millennials who also make up for 40% of leisure travelers.

At Luxsy Palm Springs, we are an elite estate management company located in the ever-popular Coachella Valley. We offer a free financial analysis and the guarantee that property owners will be able to work closely with the CEO of Luxsy, Kevin Kaiser. With Luxsy’s services, you can do less so that you can make more, up to $200K a year! Since we only manage 20 estates at a time, you know you’ll receive top-of-the-line care for your home. Our goal is to offer clientele with an additional option to make more revenue easily through our services. We will go above and beyond to get your home online, marketed the right away, and listed as available for vacationers to rent.

Get your luxury home in the game now and market your luxury home rental online with Luxsy. We are committed to marketing your home to the right people, which allows us to help improve your ROI year after year. See the Luxsy difference and contact us today about listing your luxury home.